Free thinking?

Taken from News Corp's carbon report - "We aim to transform our business practices in order to significantly reduce our energy use and carbon emissions. Each News Corp. business unit is on the path to achieving carbon neutrality, net zero carbon emissions."

And Mr Murdoch continues within his own address to News Corp - "Now, I realize we can't take just one year in one city or even one continent as proof that something unusual is happening. And I am no scientist. But there are signs around the world, and I do know how to assess a risk. Climate change poses clear, catastrophic threats. We may not agree on the extent, but we certainly can't afford the risk of inaction. We must transform the way we use energy, and of course not only because of climate change..."

I followed Mr Murdochs advise and had a look at his Myspace.com/ourplanet site so that I could see how he was communicating with the internet generation. And what I found was that the address I inputted was forwarded onto the normal Myspace site resplendent with advertsising for Myspave TV - the tagline for this particuler advert was 'Scrap your TV and switch to MySpacetv.com'.

And as Mr Murdoch goes on to say "News Corporation, today, reaches people at home and at work... when they're thinking... when they're laughing... and when they are making choices that have enormous impact."

Exactly Mr Murdoch! Couldn't have put it better myself. And what a great example you are setting to us all.