Small steps

Certainly it's good news that Westminster City Council have at last been able to announce the results of their protracted negotiations with the free newspaper publishers this week. As Westminster have been bearing the brunt of the freesheet war over the past 12 months it is only sensible that pilot projects are tested out in the borough which has to deal with 4 tonnes of newspaper every day. However a few questions spring to mind...

Are these measures alone going to solve the problem of diverting free newspapers from going to landfill?
What measures will be put in place to deal with the excessive number of free papers to be found on the buses, the tube network and the regional trains services?
How are we going to stop the culture of abandoning waste on the transport infrastructure which is so costly and bad for the environment?

On September 12th Project Freesheet is going to take to the streets once more to assess the impact of the new bins being sponsored by Associated Newspapers and News International. We will gather data which will give an accurate account of how much paper is ending up in the aforementioned recycling bins compared to what is ending up in the waste bins or on the street. If you would like to join us please email via the website for more details

As the gentle ripple of approval throughout the media continues let us see how many more boroughs and transport networks follow Westminster's lead in succeeding to get the free newspaper publishers to clean up their own mess.