Greenwash explored

Here's a really excellent article by Fred Pearce of the Guardian

He explores the ludicrously shallow 'green' claims of some corporate giants and cites the record number of complaints to the Advertising Standards Authority as evidence of many corporations' increasingly cynical attitude towards improving carbon footprints. Mr Pearce goes on to tell us that the Guardian will have a regular column looking at these very issues called Greenwash.

"Can we shop our way to sustainability? Are some products so green it is better to buy two of them rather than one? Or are our own consumer lifestyles, suffused in greenwash, the problem? Is there really no alternative to putting away our credit cards, pulling on our thickest jumper and heading for the hills?"

Timely, succinct and relevant to y'all!