Monday, June 30, 2008

I'm reading a fascinating book a the moment called Wikinomics written by Don Tapscott and Anthony D. Williams.

This really is a must read for anyone who is interested in learning how the internet will be creating new models for business and how proprietary thinking within the business community will become increasingly harmful to those that seek success.

For those of you not familiar with the terminology, Wikinomics is essentially the economics of mass collaboration, and the book explores all those working at the cutting edge of 21st century business. This technology could well see an end to the vast majority of intellectual property being harbored by businesses.

One of the bolder statements written by the authors claims that internet based mass collaboration has "the potential to improve human health rapidly, turn the tide on environmental damage, advance human culture, develop break through technologies, and explore outer space"

No comments: