Here's an article written on City Hippy. The comments at the end of the piece make for interesting reading. There is a question posed -
Philder said...
'Surely if we're talking green, the best approach would be not printing the thing to start with?'
City Hippy said...
'as long as they do print a crappy free paper for people to look at whilst shuffling to work, there may as well be a green page in it raising awareness and keeping the agenda in the forefront of people's minds.'
Herein lies an interesting point. How much influence can the general public have over the production of freesheets? At the critical point where they are faced with a choice - do we take the paper or not? - can we say for certain that if people did not take the paper less of them would be produced? No, of course not. So if print production numbers are not influenced by public 'take-up' then what is the driving factor behind freesheets? The Advertisers or The Publishers?
Thoughts?
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